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How to succeed on Instagram and tricks to get followers



In previous articles we have talked about how audiovisual social networks influence society and one of the most powerful networks currently is Instagram . This network has so many users that few manage to be truly visible and influential. Currently, Instagram has approximately 1,478 million active users in a month , a figure that continues to increase year after year buy fast instagram likes. Therefore, in the face of this paradigm, gaining followers and visibility is quite a challenge. This is why below we explain how you can get more followers and more engagement on your Instagram posts.



Get followers on Instagram: a strategic vision to achieve success

What is your goal? What is your style? Where do you want to go? These are just some of the questions you should answer before you start. Having a “as it happens, let's see” strategy will not give you any good results. Focus on what you want to achieve and how you are going to do it.



Define what theme is going to take precedence in your profile publications. This does not mean that you cannot vary the content, it will only give you a clearer focus on your type of publications and thus you will reach the audience that will identify with you and, consequently, you will get better interaction on your publications.



Types of publications to get the most out of it

Instagram allows you to post photos, videos and Stories. also known as Instagram Shopping.



You can upload photos on Instagram at any time . It is advisable to place a comment on the publication, indicate the geographical location or the place where it was taken and tag the people who accompany you in it.



Videos are also a good format and you can also upload them as a reel. The content in this format is very attractive and gives you the opportunity to provide more information about the moment. You can edit it with apps to keep it short and to the point.



Live posts on Instagram or Instagram Stories can be combined with photos and videos and are added to the publication as you upload things. These posts are deleted after 24 hours. One of the limitations I see is that people can make comments to you but in private. The good part is that they can "like" you at any time, so your public engagement will increase.



The Instagram Shopping function is a tool designed exclusively for companies, especially stores. If you sell a product, this function will allow you to tag products in the photographs by adding the price at which you sell it.



Tricks to get followers on Instagram

Now, take note of the following tips to get followers on Instagram:



1# A profile without followers is an incomplete profile

Although we say that size does not matter, unfortunately to be an influencer this is important. Many brands will contact you when they see your number of followers and for this you have to work hard. Many people will recommend that you buy followers, "for little money you can start with a large number", but I am not in favor of doing so, especially because if you want to deliver reports that measure the effectiveness of your actions the numbers will be phantoms, nothing of reality.



2# Content does matter

On Instagram you can find everything, good quality content and content to throw directly into the trash. There is diversity for all tastes, but making quality content is not complicated. Luckily the same platform has filters and editing options that allow you to do something attractive. There are also external applications that help you considerably improve the content with filters, music, effects, etc.



3# Hashtags are important

Use the hashtags #. You can include general ones or more specific words, for example if you are making a gourmet dish in Barcelona you can use hashtags like #Spain #Barcelona #Cocina, but also #CocinaMediterranea #CocinaGoutnet #ChefdeBarcelona. It will help you be visible in broader publications but also in those in which people have a specific interest, such as cooking.



4# Use labels to attract attention

While it is true that labels were created to include the people who appear in the photo, it has also become a common practice to draw the attention of some users. You can tag the profiles you want and they will receive a notification, which will make them come to look at the photo; You will also appear in the photo section where you appear on their profile.



5# Make mentions in all your comments and publications

If you want brands to know you or want to increase your interaction, make @ mentions, this way they will receive a notification and they will surely see your publication.



6# Take advantage of geolocation

Using location has its advantages and disadvantages, it can locate you in the place if you share the photo at the same time you are taking it, so your privacy is revealed . Especially for young people it can be a problem when it comes to safety. But in terms of visibility, it helps your publication rank in local searches so you can reach many more people.



7# Follow to be followed

Not everyone agrees with this practice but I can tell you that it works, but you do have to keep in mind that only 30-40% of the people you follow are the ones who will later follow you. Many things influence this, the quality of your publications, the topics or types of photos you share... In short, they have to feel identified with you so that they feel motivated.



8# To generate a community you have to interact

When I talk about interacting, it's not just about responding to the comments on your posts, it's about giving value to other people's posts; So it is convenient that if you get a profile that you want to follow you or that you want your community to know you, you make comments on their posts or "like" them. The more you interact with other users, the more your visibility on this network will grow.



9# The same filter for the entire account

It is advisable to always use the same filter and above all not to abuse them, as this can spoil the aesthetics of our photos. A mix of different filters doesn't look good on a profile in which a photo with a 70s filter is next to a black and white one.



10# Highlight your stories

Instagram allows you to save stories at the top of the profile. Saving them can be a good cover letter , since when someone first accesses an account, "highlights" can show the user what you like before they get to see your images. You can create cover photos for your highlights that follow the same line to give a more professional look. Use Instagram Stories to share more casual and personal content with your followers.



11# Use Instagram Reels

Reels are a video content tool that allows users to create and share short, creative video clips on Instagram. By creating high-quality, engaging content on Instagram Reels, you can increase your reach and attract new followers to your account.



Instagram Reels can also help you reach a wider audience. The Reels feature has a dedicated section in Instagram's "Explore" tab, meaning users who don't follow you can still discover your videos and potentially start following you.



12# Make collaborations with other users

Collaborations with other users can also increase the visibility of your profile and help you reach a wider audience. A common way to collaborate on Instagram is through sharing posts or stories . For example, if you collaborate with a user who has a large number of followers and post a photo or video together, their audience will see your profile and might start following you.



You can also collaborate with other users through challenges or contests on Instagram . You can organize a photo or video contest together with another user, which can help increase the visibility of your profile and attract new followers.



Additionally, collaborating with other relevant users in your niche or industry can help you build connections and relationships in the Instagram community, which can be beneficial in the long run.



13# Use Instagram Ads

Finally, we will always have the opportunity to use Instagram Ads if we do not achieve the planned objectives with organic actions. This technique can help you gain more followers on Instagram, but it is not the only way to do it and it does not guarantee instant results. Instagram ads are a paid advertising tool that allows you to reach a broader audience who may not be aware of your Instagram profile.



However, for Instagram ads to be effective in acquiring followers, it is important that the content on your profile is relevant and attractive to your potential audience. If your posts are not high quality or targeted to a specific audience, you may not attract new followers even if your posts are advertised.



Additionally, Instagram ads can be expensive and require a budget to run. Therefore, it's important to make sure you're targeting your ads to the right audience and that your ad content is relevant and engaging to that audience.